Business Tips, Advice, Strategies - Beyond HR Solutions

Inspiring a Brilliant Company Culture

by Barry on June 10, 2016

skortsWhy is Company Culture Important?

When people talk about your company, is there a specific way they describe the company culture? Would you like there to be a certain company culture at your business? Certainly we have all walked into a business or main office and seen endless cubicles with no company personality evident at all. I often wonder how the employees are inspired to work for the brand. Visualize walking into Google. You would expect a certain company culture based on all that we know, wouldn’t you? And, indeed that is evident the minute you walk into any Google office.

If you are a CEO or an executive manager and haven’t thought about it, ask yourself, “What would my employees say about our company culture?” Culture is important. Even if you are of the old-school belief that productivity is all that matters, what would you say if I told you that better productivity can emerge out of an inspiring company culture? Do I have your attention now?

Aligning the Culture with Your Brand

Many business owners are now thinking about how their company culture aligns with the brand. Think about it. If you walked into the offices of E! Entertainment Television and saw a bunch of stuffed shirts and a quiet row of cubicles, would that make sense? Of course not. No one on the team would be inspired to create for the E! brand. And, in fact that is not what you feel when you walk in. It’s hip, alive. There is music, lots of young employees hustling and bustling. Everyone is casually dressed. It says hip and current and creative. Therefore, people who work there are inspired to create hip, current TV. You get the idea. Similarly, if you walked into Wells Fargo, you would expect a different culture. A recent article on the Insperity web site talks about this very issue. According to the article:

Insperity has spent the past 30 years building a human resources company committed to helping businesses succeed so communities prosper. In that vein, our leadership team offers tips on having a great company culture.

In the article, Insperity lists some of the greatest experts’ advice on the importance of inspiring company culture. Below I have included some of those tips as well as a few others to help inspire your perfect company culture.

  • Be Flexible

Start with flexibility. It is one of the most popular questions asked by millennials now before accepting a position. Is there flexibility in the schedule? Many managers are still very resistant to this and maybe at your business it can’t work. But if your company can adapt to this style of scheduling and you haven’t tried it, it may be a good way to move forward into your new company culture. If you have any kind of creative brand or even if you are a tech company, this will inspire your best employees. Says Entrepreneur:

For some people, the best ideas come in the middle of the night or during a long lunch when the mind is relaxed. In the technology world, for example, it’s commonplace for developers to be more productive during the quieter “after-hours.” Thus they might choose to sleep in later and work well into the wee hours of the night. If you want to encourage productivity and inspiration, allow flexible work hours for members of your team. Flexibility also attracts a creative talent pool of people (including parents) with a variety of interests and commitments in life.

  • Communicate the Culture

If you have wanted a company culture or if you currently feel like there is a culture at your company, communicate this often to employees. Show them that it’s important. Allow them to cultivate this attitude of culture to new employees. Says Insperity:

Communicate your culture frequently; if you don’t, it will change into something you don’t want it to be.

– Kim Scott, Director of Corporate Compensation

  • Decide What Your Culture Is…

Decide what your culture is or it will decide for you. Insperity says many companies don’t much capital at the beginning so deciding on the company culture is the last thing the CEO focuses on. But this is a mistake. If you know immediately what the culture is, it will impact all of your hiring, expectations, even the look of the office. If you know what it should like, it’s more likely to become the visual. And, says Insperity if you don’t decide, your employees will decide for you.

Finally, Insperity sums it up best I think when they quote Susan Barr, Managing Director of Corporate Human Resources, who says:

Do pulse check to see if your perception of the environment matches what employees are feeling.  Culture is feeling.

Remember just like when you sell a product or service to a consumer and you project a feeling in order to sell it, the same holds true when you “sell” your company to your employees. They have to believe in the company, align with the feeling you are trying to create, to be inspired to be the most productive worker. Is it all making sense now?

For more on company culture or to explore a partnership with Insperity, contact Barry Davis today.



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